Today's customer respond to the product and services by getting effect with the various media present in the market.Customers are habitual of these media by only these via he gets updates about the new product and services with there offers.
To provide an information on any media is not just sufficient, but the better and strategical planning of an particular media is necessary.End user of any media responds in different with different media.
So to put an ad on any media is not enough, but also on right media to target right audience for your product.
The media includes Facebook , Youtube , Twitter, Whatsapp etc.